Hoga Saaf Pakistan -

Hoga Saaf Pakistan

The program aims to spread awareness around the importance of cleanliness, hygiene and sanitation to millions across the country. It's a 5 year ambitious commitment by Reckitt Benckiser (RB) and HUM Network towards making Pakistan clean, healthy, and hygienic. Let’s stand together to clean ourselves, our homes, and our neighbourhoods for a healthier Pakistan.

Safai starts with ourselves. Keep yourselves, your homes, and your neighborhoods clean to make Saaf Pakistan a reality.

Featured Project

Project Hope

It is vital to ensure that adequate avenues of education and awareness are created in our society for healthier growth of the upcoming generations. With a woman being the home driver, she is the ideal trend setter to induce a hygienic culture in her home and the society at large.

Current
7000 households

Target
1 Million households in 5 years

Projects

Project Hope

Project Hope aims to educate women regarding health and hygiene, provide them with cost-effective solutions in the form of hygiene products to complement this education, and empower them as agents of change.....

Safai Nama

Safai Nama aims to educate rural households regarding holistic health and hygiene in order to inculcate good hygienic practices as part of their daily routines....

Safai Curriculum

RB has devised a holistic three-level health and hygiene module (for 3 consecutive years of schooling; ideally grade 3 to 5) to educate kids and to instill better hygiene practices amongst them...

School Programs

Hoga Saaf Pakistan has led various programs at schools to promote the importance of handwashing, and set up handwashing facilities at schools....

Anti-Litter Campaigns

Civic engagement is a major part of the campaign, our cleanathons our open to all and get members of the society actively involved in the move towards a clean Pakistan.....

Deaf Reach Schools

An estimated 1.25 million children in Pakistan have some form of hearing loss; to educate them for health and hygiene practices, the Safai Curriculum was converted into sign language and taught in deaf reach schools across Pakistan. ....

University Challenge

Major universities across Pakistan, engineering as well as business universities, participated in the challenge to work on an innovative idea to combat diarrhoea in Pakistan. RB received 400+ applications from all across the country.....

Hoga Saaf Pakistan – University Challenge 2017

RB introduced a "Hoga Saaf Pakistan University Challenge" for the very first time in 2017. Most of the universities across Pakistan, including engineering as well as business universities, participated in the challenge to work on an innovative idea to combat diarrhoea in Pakistan. RB received 400+ applications from all across the country.

Team Musk (IBA)

“Team Musk” from the Institute of Business Administration (IBA) won the challenge, and were given the grand prize of HALF A MILLION RUPEES! These winning ideas are being piloted in UC Gachero, Sindh. In the pilot stage, Team Musk has embarked on a mission to organize a Sehat Mela (a fun-filled festival) in UC Gachero featuring Sehat Camps to create awareness through education and entertainment. In this Mela, Sehat Boot camps are created to spread awareness and to communicate the message of health and hygiene through theatrical performances to the villagers.

Tabdeeli Kay Razakar (GIKI)

Team "Tabdeeli Kay Razakar" from Ghulam Ishaq Khan Institute (GIKI) won won the challenge, and were given the grand prize of HALF A MILLION RUPEES! These winning ideas are being piloted in UC Gachero, Sindh. Team “Tabdeeli kay Razakar” has taken up the responsibility to build low-cost toilets to help the communities of UC Gachero and to ensure an Open Defecation Free Pakistan.